Learning Outcomes

• Evaluate marketing concepts and their relevance to travel and tourism organisations.
• Analyse customer needs and their influence on marketing and branding strategies in travel and tourism contexts.
• Apply marketing and branding principles and approaches to inform personal brand aligned with future career goals.
• Critically reflect on travel and tourism brands and their alignment with personal values and professional goals.
• Select and use digital tools and techniques to enhance visibility and effectiveness of marketing and branding efforts.

Student Experience

• Participate in self-paced online modules and live or recorded tutorials led by experts from Flight Centre Travel Academy.
  • 6 learning modules
  • 6 tutorials
  • 3 assessment Q&As
• Receive one-on-one coaching calls, assessment assistance, and student wellness support as needed.

Study Mode & Structure

Each subject runs over 9 weeks, designed to help you stay focused and make steady progress.

You’ll take part in:

• 3.3 hours per week of facilitated study — live classes, tutorials, and Q&A sessions

• 7-10 hours per week of independent study — readings, videos, and assessments

Across the term, you’ll explore six themed modules (one per week) and complete three assessments that help you apply what you’ve learned in realistic industry scenarios.

Weekly structure:

• Week 1: Module 1
• Week 2: Module 2
• Week 3: Assessment 1
• Week 4: Module 3
• Week 5: Module 4
• Week 6: Assessment 2
• Week 7: Module 5
• Week 8: Module 6
• Week 9: Assessment 3

Assessment

You’ll complete three practical assessments designed to help you apply what you’ve learned in realistic industry scenarios — with no exams.

Assessments are spread across weeks 3, 6, and 9, and will include tasks such as online quizzes, reflective essays, role plays, presentations or similar that mirror real workplace skills.