Learning Outcomes

By the end of this subject, you’ll be able to:

• Develop event plans to successfully execute different types of events.
• Utilise effective marketing and communication approaches to attract and engage target audiences.
• Apply knowledge of event logistics and risk management to ensure appropriate and effective event operations.
• Assess event performance to facilitate continuous improvement for future event planning and execution.

Student Experience

• Participate in self-paced online modules and live or recorded tutorials led by experts from Flight Centre Travel Academy.
  • 6 learning modules
  • 6 tutorials
  • 3 assessment Q&As
• Receive one-on-one coaching calls, assessment assistance, and student wellness support as needed.

Study Mode & Structure

This subject runs over 9 weeks and includes:

• 3.3 hours per week of facilitated study (live classes, tutorials, Q&A sessions)
• 7-10 hours per week of independent study (pre-readings, videos, assessments)

You’ll explore six themed modules:

1. Behind the Velvet Rope – Your introduction to the events industry, event types, and career pathways

2. Orchestrating Impact – Planning, budgeting, and risk management fundamentals

3. Engaging Moments – Marketing strategies and customer experience design

4. Venue Virtuosos – Venue selection, supplier coordination, and logistics

5. Communication Alchemy – Collaboration, teamwork, and professional communication

6. Showtime! – Delivering events, evaluation, and post-event review

Assessment

You’ll complete three assessments that mirror the real event-planning process — from pitching ideas to managing delivery and evaluation.

Assessments take place in weeks 3,6 & 9.

1. 1. Event Planning Proposal

   2. Marketing and Customer Plan

   3. Event Logistics, Risk & Evaluation Report and Presentation

Career Relevance

This subject builds the foundation for a wide range of careers in event management and production — from festivals and corporate conferences to weddings and brand activations.

You’ll develop practical planning, marketing, and operational skills that transfer across hospitality, tourism, and entertainment sectors.