Bachelor of Business (Tourism Management)
Flexible entry to suit everyone.
A Diploma of Travel and Tourism from Flight Centre Travel Academy gives you direct entry into year two of the Bachelor of Business (Tourism Management) with William Blue at Torrens University Australia. Commencing your studies with the Diploma of Travel and Tourism is a great option if you don't have an ATAR score, have been out of study for a while, or currently don't meet the direct entry requirements for university. Plus, your first year will be spent learning directly from one of the pioneers and global leaders of the travel agent industry.
The Bachelor Degree has been designed to provide students with a holistic understanding of the tourism and travel industry. The course teaches you management and leadership practices and procedures, as well as the specific tourism management knowledge and skills essential to the industry. The course will introduce you to the concept of the visitor economy as well as different industries that form part of the global tourism industry such as airlines, cruise lines, casinos and destinations.
As a Bachelor graduate, you will have access to a global network of opportunities and be able to contribute to the hospitality and tourism industry from a strategic management perspective. Equipped with tourism and business skills, you will be a highly sought after and job-ready graduate.
Course Details
Duration
Full-time 3 years (including one year of Diploma)
Part-time 6 years (including 2 years of Diploma)
Subjects
24 (8 through Diploma of Travel and Tourism)
Delivery Mode
Facilitated learning (in-class) and online OR 100% online
Year 1 Flight Centre Travel Academy & Torrens University Australia
Diploma of Travel & Tourism
graduate with Diploma
Year 2 William Blue at Torrens University Australia
Bachelor of Business
(Tourism Management)
Year 3 William Blue at Torrens University Australia
Bachelor of Business
(Tourism Management)
Subject Outline
Year 1 (Diploma of Travel and Tourism)
This subject gives students a wonderful introduction to the world of Travel. We take you on a journey through the evolution of some of the major travel industry sectors – you will learn all about airlines and how to get the most out of an airfare and with Super Sonic Travel on the horizon, the future is definitely an exciting place! You will experience an exclusive behind the scenes inspection of one of our partnered hotels and discover how hotels are now adapting to appeal to millennials, the most important consumer group for the travel industry. Your perceptions may be challenged after learning about the developments in the coach tour industry over the years and we take an in-depth look at cruise, the fastest growing industry sector at the moment. After completing this subject, you will be able to “talk the travel industry talk” and impress your peers with your amazing knowledge on popular and emerging destinations!
Ever wanted to be a Travel Agent? In this subject you will be shown Sabre, a Travel Reservations Systems (TRS) used by travel agents and airlines throughout the world. You will be making live bookings for international flights, hotels, car hire and more! It can't get more hands on than that! You will be fully trained by one of our industry professionals and you will discover the various functions of a TRS and how it can enhance the overall customer experience. We will also reveal some exciting digital innovations and technological advancements currently used in the travel industry. You will also gain an understanding of the impact big data and artificial intelligence is having on the travel industry and how they will influence the future of travel.
In order to really understand "Tourism", we must first learn about the "Tourist". This subject does just that - we take an in-depth look in to the dynamic phenomenon of tourist behaviour and why it's crucial to obtain a good understanding of the psychology behind it. Learn about tourist typologies, the motivation behind why people travel and discover the journey from "desire to execution" along with the characteristics influencing tourist experiences. You will be able to apply methods, techniques and technologies to deliver appropriate tourism management outcomes in the contemporary global environment. We give you the opportunity to creatively, analytically and independently solve tourism management problems in a range of situations. You will also explore the diverse interactions of tourists with tourism service providers, and how they assess and evaluate the tourist experience.
Reflecting on the evolution of marketing, you will gain a solid foundation in the marketing discipline, introducing relevant and contemporary concepts, theories and models. This highly transferrable subject magnifies the importance of understanding consumer behaviour, market segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Take a journey in to the world of promotions, advertising and public relations. Discover the advantages and disadvantages of different marketing techniques and how to evaluate the effectiveness of marketing strategies. You will also learn about how e-marketing has changed the way we approach marketing in this technologically advanced world!
This subject is the key to your academic success. We will introduce you to the concepts of effective modern communication methods and evaluate the use and importance of technology in both the internal and external business environment. You will also explore some of the communication challenges in a global world. Unlock your academic potential as you learn essential research and referencing skills, what it means to critically analyse and the appropriate language and writing styles to use for your assessments. You will also discover your own learning style, how to effectively manage your time and an introduction to our learning platform (Blackboard). You can then apply these skills throughout your whole Diploma!
This subject could take you on a voyage of self discovery. We explore our own EQ (Emotional Intelligence) and learn the benefits of successfully applying it to the workplace. It might surprise you to learn that there are many different motivational factors and not everyone is driven by the same rewards and recognition. You will uncover the secrets to a high performing team and how cultural and generational diversity in the workplace is something to be embraced. You will be enlightened when it comes to understanding your own personality profile and how best to deal with conflict in a team situation. Explore some of the ways Flight Centre Travel Group demonstrate a strong and positive Organisational Culture and how it has contributed to our global success story. On completion of this subject you will walk away with some amazing tools that you can apply immediately to both your work and personal life!
Take your tourism and destination knowledge to the next level as you examine the major tourism generating destination regions and the most influential international tourism trends. Discover the impacts of tourism and some of the key principles and strategies in destination marketing and management. Explore the essence of digital marketing and destination image whilst building on your understanding of tourist consumer behaviours. You will be introduced to cultural intelligence whilst developing a sense of appreciation for different cultural dimensions and types. Throughout this subject, you will become aware of how cross cultural communication influences and enriches the whole authentic and experiential tourism affair!
The secret to success in the travel Industry is having expert sales techniques and being confident when interacting with a customer. We will take you step by step through a 7 step sales process, which also happens to be very transferrable to other sales roles in many industries! We highlight the importance of each step and with this knowledge, you will be able to apply your specialised skills to a range of sales scenarios. Incorporating relevant travel products such as airlines, hotels, travel insurance and cruises, you will discover the technique of personalising the sales experience, how to handle buyer resistance (with a smile) and ultimately, how to gain the sale. This course also explores how to identify different customer types, make appropriate recommendations and increase customer loyalty within a travel and tourism context.
Year 2
Tourism businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of logistics and project management from a tourism context. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge and how the concepts are applied from a customer travel itinerary through to implementation of marketing strategies.
This subject covers the information technology needs of hospitality and tourism businesses. The subject will focus on the Internet and information technology as tools that influence hospitality and tourism businesses. Emphasis is placed on providing a thorough understanding of how e-marketing, e-commerce and online information distribution are keys to commercial success. Students will be taught about the opportunities and problems created by the development of e-commerce, e-commerce IT, E-commerce portals and business models and the legal and ethical issues of e-commerce through the context of Yield and Revenue Management. Students will also learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximization of revenue through pricing optimization. Students will be required to interpret and utilize financial data to make revenue and yield decisions.
Managers in any area of a business need to be equipped to predict, analyse and explain the industry they’re currently immersed in. In this subject, students will learn how to stay up to date with current innovations within the industry as well as explore and predict future trends through analyzing various data sources, spotting trends, prioritizing details and highlighting information most pertinent to business decisions.
This subject covers the analysis of the macro and micro influences on a business’ strategy and operations. Includes the interactions of Australia’s legal frameworks and global economic principles and the influence on modern organisational decision making. Students will learn about legacy and modern management styles and their application in a dynamic business environment.
The subject aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.
This industry placement allows students to challenge, test, and hone the knowledge and skills they have acquired and developed in the classroom and to anticipate future areas of study. Through this experience, students become familiar with the culture of the culinary industry, developing the values, attitudes, and behaviors that will make them successful in the workplace. Each student must complete this 800-hour supervised internship at an approved internship site.
This industry placement allows students to challenge, test, and hone the knowledge and skills they have acquired and developed in the classroom and to anticipate future areas of study. Through this experience, students become familiar with the culture of the culinary industry, developing the values, attitudes, and behaviors that will make them successful in the workplace. Each student must complete this 800-hour supervised internship at an approved internship site.
Choose from a selection of available subjects.
Year 3
By the use of a computer-based simulation, a reflective experiential learning approach is used in this subject. This subject will draw on industry knowledge and business skills acquired in earlier studies and provide the student with an ability to develop and evaluate both marketing and management strategies and implement operational plans required to effectively manage a destination. Working in groups, students will gain a real world understanding of the challenges of managing a real-world destination and the impact on local enterprise.
This subject introduces you to key concepts associated with tourism policy and planning and the practical experience of analysis in, and application to, contemporary case studies. The course examines contemporary global tourism issues from the perspectives of government and business. The subject integrates the knowledge developed within the tourism specialisations into a subject that uses government policy and planning as the conceptual framework. It examines the importance of tourism policy and planning in terms of sustainable tourism development, addressing the central role of tourism public policy development. The subject analyses a range of critical factors such as carrying capacity, yield management and risk management. It focuses on sustainable tourism development to explain the links between these factors and tourism policy and planning.
Sustainable tourism must be seen as a holistic concept so that all aspects of tourism planning, management and sustainability must be considered simultaneously to achieve objectives set within the tourism sector. This subject will explore the concept of sustainability within the tourism context whilst examining the various tools and techniques of environmental planning used by management and the range of socioeconomic relationships that must be nurtured between visitors, host communities and the tourism industry. The aim of this subject is to assist students with an understanding of the economic and social importance of sustainability and the ability to contribute to setting the environmental agenda within the business context through the exploration of examples and case studies within industries such as cruise ships and resorts. At the conclusion of the subject students will be prepared to respond to tourism environmental planning and sustainability issues in the management of businesses within the tourism sector.
This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance.
This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.
This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.
The subject introduces students to the discipline of risk management in a hospitality context. Risk management involves the identification, analysis, and monitoring of risks that have the potential to be of importance (for good or ill) to organisations as well as how they respond to them. In this subject students will explore the background to risk management, who the key stakeholders are, the role of risk management in strategic planning and environmental scanning, and how risk management impacts upon both the public and private sectors. It discusses risk management strategies and introduces students to the field of crisis communication management and corporate social responsibility. Current risks are identified and tracked to give students an idea of environmental scanning and risk identification. The subject will also explore Incident and Accident reporting requirements and the financial implications of risk management.
This course seeks to build the knowledge, skills and attitudes required to succeed as an entrepreneur. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The course equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.
Choose from a selection of available subjects.
Choose from a selection of available subjects.
Career Opportunities
The Bachelor of Business (Tourism Management) is ideal for students looking to make a lifelong and diverse career in the travel industry. Postgraduate pathway options exist for graduates to continue on to a related master-level qualification through William Blue at Torrens University Australia.
The Bachelor of Business (Tourism Management) is suited to a range of different career opportunities, including:
- Tourism Entrepreneur
- Destination Development Management
- Regional Tourism Manager
- Operations Director
- Business Analyst and Consultant
- Tour Manager
- Government Policy Advisor
- Cruise Ship Manager
- Theme Park Manager
- Tourism Authority (National, State or Local) Manager
- Guest Relations Manager
- Casino Manager
"Knowing I could go straight into my second year of the Bachelor after graduating from the Diploma, was most definitely the ultimate, deciding factor to enrol."
Sarah
Diploma Graduate
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