Bachelor of Business (Tourism Management)
Take the next step in your education journey
A Diploma of Travel and Tourism from Flight Centre Travel Academy gives you direct entry into year two of the Bachelor of Business with Torrens University Australia. Commencing your studies with the Diploma of Travel and Tourism is a great option if you don’t have an ATAR score, have been out of study for a while, or currently don’t meet the direct entry requirements for university. Plus, your first year will be spent learning directly from one of the pioneers and global leaders of the travel agent industry.
Graduate with a Bachelor of Business and you’ll be job-ready to move into a management role in a leading organisation, or launch your own business as an entrepreneur. Throughout the course, you will develop the skills to research, analyse and interpret the international and domestic business environments; create effective marketing plans; and identify exciting and strategic business opportunities.
Course Details
Duration
Full-time 3 years (including one year of Diploma)
Part-time 6 years (including 2 years of Diploma)
Subjects
24 (8 through Diploma of Travel and Tourism)
Delivery Mode
Facilitated learning (in-class) and online OR 100% online
Guaranteed Entry
Successful completion of the Diploma of Travel and Tourism with TorrensUniversity Australia will guarantee you entry into the 2nd year of a Bachelor of Business or Bachelor of Business (Tourism Management) or Bachelor or Business (Hospitality Management)
Year 1 Flight Centre Travel Academy & Torrens University Australia
Diploma of Travel & Tourism
graduate with Diploma
Year 2 William Blue at Torrens University Australia
Bachelor of Business
(Tourism Management)
Year 3 William Blue at Torrens University Australia
Bachelor of Business
(Tourism Management)
Subject Outline
Year 1 (Diploma of Travel and Tourism)
This subject will introduce you to business studies and professional practice focusing on their individual development, the organisation and the travel and tourism industry. Including key performance indicators and performance reviews, this subject will help you develop the skills needed to succeed in your studies and future professional practice.
From the rapid growth of tourism in modern times, you will learn about the development and expanse of the travel and tourism industry today and into the future. From travel products to destinations, current trends and emerging traveller demands, this subject will open your eye to the travel world of tomorrow.
This subject provides you with a general understanding of marketing and branding concepts, theories and models as they apply to the travel and tourism industry. You will consider the importance of consumer behaviour, product development, segmentation, targeting and positioning to achieve organisational objectives.
The secret to success in the travel industry is having expert sales techniques and being confident when interacting with a customer. We will take you step by step through a 7 step sales process, which also happens to be very transferable to other sales roles in many industries!
You will learn about yourself, your emotional intelligence and workplace motivations. You’ll cover travel and tourism organisations within this constantly changing environment and the many factors that can influence their performance. In this subject, you will hear from industry leaders and graduates about their career journeys.
In this subject, you will be exposed to contemporary technological trends implemented in the travel industry. You will learn about digital innovations, transformations and disruptors that have occurred within the travel and tourism industry. You will be introduced to online reservation systems widely used by the travel and tourism industry.
This subject introduces you to sustainable tourism concepts: environmental, social and economic. You will analyse how sustainable tourism concepts influence decision-making at an organisational and individual level, and the impacts on the industry as a whole.. Industry case studies include the Intrepid Group and Flight Centre’s Responsible Travel.
This subject provides students with professional experience in an area related to the career they are working towards. Students will learn to perform more effectively in the workplace in a team environment, strengthening specific skills such as time management, communication, and problem-solving, while drawing on the knowledge gained so far.
Year 2
Tourism businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of logistics and project management from a tourism context. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge and how the concepts are applied from a customer travel itinerary through to implementation of marketing strategies.
This subject covers the information technology needs of hospitality and tourism businesses. The subject will focus on the Internet and information technology as tools that influence hospitality and tourism businesses. Emphasis is placed on providing a thorough understanding of how e-marketing, e-commerce and online information distribution are keys to commercial success. Students will be taught about the opportunities and problems created by the development of e-commerce, e-commerce IT, E-commerce portals and business models and the legal and ethical issues of e-commerce through the context of Yield and Revenue Management. Students will also learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximization of revenue through pricing optimization. Students will be required to interpret and utilize financial data to make revenue and yield decisions.
Managers in any area of a business need to be equipped to predict, analyse and explain the industry they’re currently immersed in. In this subject, students will learn how to stay up to date with current innovations within the industry as well as explore and predict future trends through analyzing various data sources, spotting trends, prioritizing details and highlighting information most pertinent to business decisions.
This subject covers the analysis of the macro and micro influences on a business’ strategy and operations. Includes the interactions of Australia’s legal frameworks and global economic principles and the influence on modern organisational decision making. Students will learn about legacy and modern management styles and their application in a dynamic business environment.
The subject aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.
This industry placement allows students to challenge, test, and hone the knowledge and skills they have acquired and developed in the classroom and to anticipate future areas of study. Through this experience, students become familiar with the culture of the culinary industry, developing the values, attitudes, and behaviors that will make them successful in the workplace. Each student must complete this 800-hour supervised internship at an approved internship site.
This industry placement allows students to challenge, test, and hone the knowledge and skills they have acquired and developed in the classroom and to anticipate future areas of study. Through this experience, students become familiar with the culture of the culinary industry, developing the values, attitudes, and behaviors that will make them successful in the workplace. Each student must complete this 800-hour supervised internship at an approved internship site.
Choose from a selection of available subjects.
Year 3
By the use of a computer-based simulation, a reflective experiential learning approach is used in this subject. This subject will draw on industry knowledge and business skills acquired in earlier studies and provide the student with an ability to develop and evaluate both marketing and management strategies and implement operational plans required to effectively manage a destination. Working in groups, students will gain a real world understanding of the challenges of managing a real-world destination and the impact on local enterprise.
This subject introduces you to key concepts associated with tourism policy and planning and the practical experience of analysis in, and application to, contemporary case studies. The course examines contemporary global tourism issues from the perspectives of government and business. The subject integrates the knowledge developed within the tourism specialisations into a subject that uses government policy and planning as the conceptual framework. It examines the importance of tourism policy and planning in terms of sustainable tourism development, addressing the central role of tourism public policy development. The subject analyses a range of critical factors such as carrying capacity, yield management and risk management. It focuses on sustainable tourism development to explain the links between these factors and tourism policy and planning.
Sustainable tourism must be seen as a holistic concept so that all aspects of tourism planning, management and sustainability must be considered simultaneously to achieve objectives set within the tourism sector. This subject will explore the concept of sustainability within the tourism context whilst examining the various tools and techniques of environmental planning used by management and the range of socioeconomic relationships that must be nurtured between visitors, host communities and the tourism industry. The aim of this subject is to assist students with an understanding of the economic and social importance of sustainability and the ability to contribute to setting the environmental agenda within the business context through the exploration of examples and case studies within industries such as cruise ships and resorts. At the conclusion of the subject students will be prepared to respond to tourism environmental planning and sustainability issues in the management of businesses within the tourism sector.
This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance.
This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.
This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.
The subject introduces students to the discipline of risk management in a hospitality context. Risk management involves the identification, analysis, and monitoring of risks that have the potential to be of importance (for good or ill) to organisations as well as how they respond to them. In this subject students will explore the background to risk management, who the key stakeholders are, the role of risk management in strategic planning and environmental scanning, and how risk management impacts upon both the public and private sectors. It discusses risk management strategies and introduces students to the field of crisis communication management and corporate social responsibility. Current risks are identified and tracked to give students an idea of environmental scanning and risk identification. The subject will also explore Incident and Accident reporting requirements and the financial implications of risk management.
This course seeks to build the knowledge, skills and attitudes required to succeed as an entrepreneur. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The course equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.
Choose from a selection of available subjects.
Choose from a selection of available subjects.
Career Opportunities
The Bachelor of Business is ideal for students looking to make a lifelong and diverse career in the travel and tourism industry. Postgraduate pathway options exist for graduates to continue on to a related master-level qualification through William Blue at Torrens University Australia.
The Bachelor of Business (Tourism Management) is suited to a range of different career opportunities, including:
- Tourism Entrepreneur
- Destination Development Management
- Regional Tourism Manager
- Operations Director
- Business Analyst and Consultant
- Tour Manager
- Government Policy Advisor
- Cruise Ship Manager
- Theme Park Manager
- Tourism Authority (National, State or Local) Manager
- Guest Relations Manager
- Casino Manager
"Knowing I could go straight into my second year of the Bachelor after graduating from the Diploma, was most definitely the ultimate, deciding factor to enrol."
Sarah
Diploma Graduate
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