The Diploma of Travel and Tourism is delivered in two 18 week semesters, with a short mid course break. A study plan will be provided at the start of the semester detailing the key dates and all assessment due dates.
This subject is an Introduction to the diverse range of products within the travel and tourism industry and to learn about the latest & future trends of Australian travellers. Students will develop specialised knowledge into various travel styles and varieties of airlines, cruises, tours and hotels. This subject offers an insight into various areas of the tourism industry where students will understand the difference and relationships between various parts of the tourism industry and learn about their product. Students will research the most popular cities in a range of destinations in order to understand the needs for different customer types as well as identifying the appropriate products. Key concepts and theories of tourism terminology will be addressed.
This subject introduces students to the conceptual approaches to the study and management of tourist experiences by combining the perspectives of the tourist consumer with that of experienced managers. The subject begins by examining the social construction of the tourist experience, the psychology of the tourist, tourist motivation and the journey from desire to execution and the various influences. It then explores the different interactions of tourists with tourism service providers, hosts and host cultures. In addition it considers how tourist operators manage tourist satisfaction and assesses and evaluates the tourist experience.
This subject focuses on consumer behaviour and developing the students product knowledge and sales skills within the Travel Industry. Students will be able to demonstrate competencies in developing an understanding of a 7 step sales process, as well as applying specialised skills to a range of sales scenarios. Students will be able to display skills to personalise sales pitches and learn how to deal with buyer resistance and gain the sale. Examples of travel products that will be included are airlines, hotels, travel insurance and cruises. This course also explores how to develop customer loyalty within a travel and tourism context.
This subject introduces students to the concepts of business communications and transferable academic skills. This subject presents an analysis of the types of communication processes, which occur in the internal and external business environment, including an examination of the theoretical underpinning of communication in businesses. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.
In this subject students will be introduced to a Travel Reservations System used by airlines and travel agents throughout the world. Students will be learning on live systems, trained by industry professionals. In particular, students will learn how the effective use of the Travel Reservation System (TRS) can contribute to the overall guest experience through the various functions within it. Students will cover: How to create international flight bookings in a live system; To read, construct and interpret international airfares; To build quotes and estimate commissions; Gain exposure to travel supplier booking systems; Understand online insurance requirements.
Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, market segmentation, targeting and positioning, the extended marketing mix and ethics in marketing.
This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.
This subject examines the role of cross-cultural awareness and communication in the development of international tourism in the context of global destination marketing. The course especially seeks to develop an appreciation in students of different cultures and how cross cultural communication influences and enriches the tourism experience. The course examines international tourism trends from the perspective of the major generating and destination regions. This subject will provide an opportunity for in-depth study of important issues and aspects of tourism planning, management and marketing. The mains issues and aspects encompass destination image, authenticity, commodification, sense of place, and (media) representation.
REGISTER YOUR INTEREST!